Sahih al-Bukhari
Sahih al-Bukhari 5767
Some eloquent speech is as effective as magic
Arabic hadith text
حَدَّثَنَا عَبْدُ اللَّهِ بْنُ يُوسُفَ، أَخْبَرَنَا مَالِكٌ، عَنْ زَيْدِ بْنِ أَسْلَمَ، عَنْ عَبْدِ اللَّهِ بْنِ عُمَرَ ـ رضى الله عنهما أَنَّهُ قَدِمَ رَجُلاَنِ مِنَ الْمَشْرِقِ، فَخَطَبَا، فَعَجِبَ النَّاسُ لِبَيَانِهِمَا، فَقَالَ رَسُولُ اللَّهِ صلى الله عليه وسلم "إِنَّ مِنَ الْبَيَانِ لَسِحْرًاـ أَوْ ـ إِنَّ بَعْضَ الْبَيَانِ لَسِحْرٌ
Translation
Narrated `Abdullah bin `Umar
Two men came from the East and addressed the people who wondered at their eloquent speeches On that Allah's Messenger (ﷺ) said. Some eloquent speech is as effective as magic.'